UA
RU
ENAdvertise and partner: reach casino and sportsbook teams
The site, the Telegram channel and LinkedIn are read by people who make decisions in product, CRM, payments and at C-level. Below: the audience in numbers, formats, prices and rules. Requests: support@sychov-igaming.com.
Audience in numbers
Data as of 09.11.2026, updated monthly.
| Channel | Numbers | Who reads |
|---|---|---|
| Site sychov-igaming.com | 450+ unique visitors and 1,400 page views in 30 days, 533 pages in three languages, 14,000 Google impressions in 28 days | Ukraine 40%, then the US, France, Poland, the Netherlands, Malta |
| Telegram channel | 156 subscribers, grown without ads or giveaways | Product, CRM and retention, payments, VIP, C-level at operators and platforms |
| The author posts three times a week: breakdowns and carousels | iGaming leaders and specialists in Ukraine, the EU and Cyprus | |
| YouTube | Short videos on terms and breakdowns | Industry newcomers and support teams |
Traffic is measured in Umami without cookies, search in Google Search Console. Bots and traffic from Russia are not counted in the audience numbers.
Formats and prices
| Format | What is included | Term | Price |
|---|---|---|---|
| Partner article | 1,500-2,000 words in three languages from your brief, a cover, a card in Tips or Tools, search markup, up to 3 links to your site, an announcement on Telegram and LinkedIn | Permanent | $250 |
| Telegram and LinkedIn post | Text and a card in the channel style, 1 link, never removed from the feed | Permanent | $100 |
| Home page banner | A slide in the first-screen carousel in three languages with a link to your site | 30 days | $150 |
| Bundle | Article, post and a 30-day banner | Article and post permanent, banner 30 days | $400 |
| Jobs | A job post on the board once it launches | 30 days | Free |
Prices exclude VAT, payment by invoice before publication. All partner materials are labelled as such and their links carry the sponsored attribute: honest for the reader and for Google.
Who we work with
- Platforms, game aggregators, content providers.
- Payments and PSPs, crypto processing, anti-fraud and KYC.
- CRM, gamification, analytics, marketing and support tools.
- Agencies, media, conferences, recruiting and education in iGaming.
Who we do not work with
- Offers aimed at players: bonuses, promo codes, mirrors, casino reviews.
- Companies and projects from Russia and Belarus.
- Anything that breaks the Ukrainian gambling advertising law or the platforms' rules.
We reserve the right to decline without giving a reason. Text that misleads the reader is not published at any price.
How it works
An email to support@sychov-igaming.com with the subject Placement: who you are, what you promote, which format.
Whether the topic fits, a brief and an invoice. The publication date is fixed after payment.
We write from the brief or edit yours. You approve it, with unlimited edits before publication.
Three languages, an announcement on Telegram and LinkedIn. After 30 days a report: views, link clicks, traffic sources.
Examples
- A guest column on the future of AI in retention marketing: a partner's own piece in the Tips section.
- A partner page in the Tools section: product description, a case and terms.
FAQ
How much does advertising on the site cost?
A partner article in three languages is $250, a Telegram and LinkedIn post $100, a 30-day home page banner $150, the bundle of all three $400. Job posts are free once the board launches.
Can you add a link to an already published article?
No. We place only new materials with a partnership label so the reader knows what is advertising.
In which languages is the material published?
In Russian, Ukrainian and English at the same time: each version has its own URL and its own card in the section.
How do you measure results?
Views and link clicks are recorded by Umami without cookies. 30 days after publication we send a report with the numbers and traffic sources.
Can I order just a Telegram post?
Yes, a post in the channel and on LinkedIn without an article is $100. We write it in the channel style and agree it with you.
