Formula and example
Without a margin, both sides would be priced at 2.00. With balanced betting, the bookmaker keeps 5% of turnover: out of €200 in bets, €100 on each side, it pays out €190. A 5.3% margin and a 5% share of turnover are close but different numbers.
What drives it
| Lower margin | Higher margin | |
|---|---|---|
| Event | popular sports and top leagues | niche sports and lower leagues |
| Timing | pre-match | in-play |
| Market | main outcomes, handicaps and totals | correct score, specials, outrights |
On popular events players compare prices, and a high margin drives them to competitors. On niche markets the line is less accurate, and the margin protects against pricing errors. In-play prices change fast, so the buffer there is bigger too.
Margin vs hold
Margin is the theory built into the price in advance. Hold is the fact: GGR divided by total stakes for the period. Over the long run hold tends towards the average margin across all markets and bet types, while over the short run match results move it.
Accumulators push hold above the margin on singles: their margin grows with every selection. Hold that stays below margin is a sign that the line is being beaten, for example by professional players.
Common mistakes
- Comparing margin with hold over a week. One match with almost all bets on one side shifts hold more than any line settings.
- A low margin on a weak line. Professionals are the first to find a niche market with a margin like a top match.
- Not counting a margin cut as a promo. A better-than-market price on a popular event is a cost, like boosted odds, and its effect is measured against a control group.