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ENFormula and example
This is the money the casino keeps from the play itself. Bonuses, taxes, game providers, payment providers and affiliates are then all paid out of GGR.
Do not confuse GGR with turnover. Turnover is the sum of all bets, including winnings the player bet again. Turnover is dozens of times larger than GGR, and the ratio of GGR to turnover is called hold.
What counts as a bet
The main point of dispute is bets made with bonus money. Some operators count GGR on real money only, others on all bets, and others deduct bonus payouts as a separate line. Licences and affiliate contracts also define it in their own way.
So always state in the report which version you use. Otherwise months, brands and markets cannot be compared, and any dispute with an affiliate over commission will start with the definition of GGR.
GGR and NGR
| GGR | NGR | |
|---|---|---|
| Formula | bets minus wins | GGR minus bonuses, taxes and fees |
| Shows | how much the casino earned from play | how much is left after player costs and taxes |
| Used for | hold, Bonus Rate, revenue plan | affiliate revenue share, profitability |
More on the deductions in the NGR article.
Common mistakes
- Comparing months without accounting for big wins. One high roller can push a month's GGR negative even when play stays the same. Look at GGR together with hold, and separately without the top players.
- Confusing GGR with net deposits. Deposits minus withdrawals are cash flow, not revenue: the money may still be sitting in balances.
- Dividing bonuses by deposits. Bonus Rate is calculated on GGR, otherwise the figure looks softer than it is. More in the Bonus Rate article.