Affiliates and acquisition

RevShare: paying affiliates a share of NGR

RevShare (revenue share) is an affiliate commission calculated as a percentage of the NGR from the players they referred, usually for those players' whole lifetime. The rate often rises in tiers, and the negative carryover rule decides what happens to losing months.

Yevhen SychovOctober 2026

Formula and example

Affiliate commission = RevShare rate x NGR of their players35% of €20,000 monthly NGR: a commission of €7,000.

What goes into NGR

The commission amount depends on what the contract deducts from GGR: bonuses, taxes, game provider and payment fees, an admin fee. The same percentage gives different money under different deductions.

Write the list of deductions into the contract and check that the affiliate report is calculated by it. More on deductions in the article on NGR.

Negative carryover

If an affiliate's players win big, NGR for the month is negative. With carryover, the negative balance moves into the following months: minus €10,000 in month one, plus €15,000 in month two, and commission is calculated on €5,000. Without carryover, the negative is reset to zero, and the casino pays on the full €15,000.

Affiliates often ask for a reset, casinos want carryover. It is a point of negotiation, and it is worth settling before the first big win, not after.

RevShare or CPA

RevShareCPA
You paya percentage of NGR, long terma fixed amount per depositing player
Traffic quality riskshared with the affiliatecarried by the casino
Best whenlong LTV, strong retentionshort cycle, predictable LTV

There is also a hybrid: a small CPA plus a reduced RevShare. To compare the options, calculate the full cost of a player from the 1st to the 5th deposit, including CPA and RevShare, against their LTV.

All glossary terms