Formula and example
The closing odds are the most accurate pre-match price: by the start they reflect the news, the line-ups and professional money. In terms of implied probability, the first example looks like this: the player bought the chance at 47.6%, and by the start the market valued it at 51.3%.
How bookmakers use CLV
- Player profile: the average CLV over hundreds of bets. Consistently above zero points to a potential sharp bettor, while around zero or below means an ordinary player.
- Limits: CLV is used to set the player's personal stake factor, more in the article on bet limiting.
- Line quality: if many players on a market have positive CLV, the price opens weak or moves late. That is a job for odds trading.
- In-play: there is no closing line, so the bet price is compared with the price a short time after the bet.
Why CLV is more reliable than winnings
A month's result is largely luck. For example, 100 bets of €100 at odds of about 2.00: even for a player with no edge, the result often swings by €1,000 either way. CLV on the same bets shows the price they were buying at and hardly depends on how the matches ended.
Common mistakes
- Judging on a dozen bets. The price also moves before the start for random reasons, so conclusions are drawn from hundreds of bets.
- Comparing with your own lagging line. If your price moves later than the market, the benchmark is distorted. Use the close of the most accurate lines in the market.
- Counting CLV together with promos. An odds boost above the market gives positive CLV to everyone who took it. Bets on boosts and promos are excluded from the profile.