Games and product

Game provider: who makes the games in your lobby

A game provider (game studio) is a company that develops games, has them certified and connects them to operators. The provider usually takes a percentage of the GGR from its games, and the rounds run on its server.

Yevhen SychovOctober 2026

How providers get paid

Provider fee = GGR from its games x fee rateFor example, the provider's games made €50,000 GGR in a month at a 10% rate: the operator pays €5,000.

The rate depends on the provider, market, volume and game type, for example 8-15% of GGR for slots. Live studios usually charge more. If the provider is connected through an aggregator, the aggregator's markup is added to the rate.

In the contract, check the volume tiers of the rate, the minimum fee, how GGR is calculated for free spins and bonus bets, and whether a month's negative GGR is carried over.

RTP versions, certificates and countries

One game is often released in several RTP versions, for example 96%, 94% and 92%. The operator picks the version for each brand and market, and the licence may set a minimum. The licence also defines which certificates are needed: usually one for every game and every RTP version.

Providers block games in certain countries, and some studios are closed to a country entirely. The lobby should hide unavailable games based on the player's country. Before a promotion, check that the game is open in the player's country: free spins in a blocked game will not work.

How to choose providers for the lobby

  • Audience and geo: which games players in your market already know, and whether the market's language and currency are supported.
  • Volatility mix: low, medium and high volatility games for different segments, not just hits of one type.
  • Game types: slots, live, jackpots, crash and instant games to suit your players.
  • Promo tools: free spins via API, tournaments and network promotions, whose prizes are often paid by the provider itself.
  • Tech: loading speed, mobile performance, reporting and support.

Common mistakes

  • Adding every provider in sight. Hundreds of games with no order make it hard for players to find the one they want. What matters more is what your players actually play from the catalogue.
  • Not checking the RTP version. A lower version than expected eats players' balances faster, while a higher one makes clearing bonuses cheaper.
  • Comparing games by GGR before fees. A game with high GGR and a high provider rate can earn less than a simpler game.
All glossary terms