Compliance

Responsible gambling: play without harm to the player

Responsible gambling (safer gambling) is a set of rules and tools that keep gambling from harming the player: limits, time-outs, self-exclusion, affordability checks and fair marketing. It is a licence requirement and a condition for long LTV.

Yevhen SychovOctober 2026

Player tools

  • Limits: on deposits, losses, stakes and session time per day, week or month.
  • Time-out: a short break for a chosen period.
  • Self-exclusion: a block for a long period or indefinitely.
  • Reality check: a pop-up showing time played and the session result.
  • History: how much was deposited, withdrawn and lost over a period.

The player finds and switches on all of this in their account in a couple of clicks, without writing to support. The licence sets which tools are offered and which are mandatory.

Markers of harm

Deposits and stakes grow out of line with the player's profile. The player reverses withdrawals to keep playing, tops up right after a loss, plays for many hours at night, often gets payment declines, writes in chat that they cannot stop. The system flags these signals automatically.

From then on, no offers. A trained staff member contacts the player and reminds them of the tools. If needed, an affordability check is carried out and play is restricted.

Marketing, licence and LTV

  • Exclusions before every send: self-exclusion, limits and risk signals automatically remove the player from all mailings and bonuses.
  • No pressure: bonuses are not used to hold on to someone who wants to stop, and a VIP manager does not talk a player into removing a limit.
  • Team training: support, CRM and VIP staff know the markers of harm and what to do.

Breaches of responsible gambling rules lead to fines and can cost the licence. And long LTV comes from a player who plays within their means for years, not from one who lost more than they could afford within a month and left.

Common mistakes

  • Hidden tools. A limit that can only be set through support is a limit the player will not set.
  • A flag with no action. The signal shows in a report, but there is no procedure and no owner. A flag like that protects neither the player nor the licence.
  • Exclusions checked by hand. The segment was built in the morning, the player set a limit in the afternoon, the offer went out in the evening. The check has to happen at the moment of sending.
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