CRM and retention

Abandoned deposit: a payment left unfinished

Abandoned deposit (incomplete deposit) is a payment attempt that a player started but did not finish: they left the form, got a bank decline or could not find their method. This player already wanted to deposit, and they are the quickest to win back.

Yevhen SychovOctober 2026

Why players abandon

ReasonWhat to do
Bank or provider declineoffer another payment method
No familiar methodadd local methods for the country
Left the formsend a reminder and help if something is unclear
Limit or amount errorpoint out the minimum and maximum amount

The message

Send it within half an hour, while the player still remembers why they came. The text depends on the reason: after a bank decline the player needs another payment method, not a bonus. A bonus for an abandoned deposit teaches players to abandon payments on purpose.

How to measure

Recovery = completed the payment after the message / received the message x 100%Compare with a control group: if 14% complete the payment without a message and 22% with one, the message adds 8 percentage points.

Common mistakes

  • One message for every reason. For a player whose bank declined the payment, a "complete your payment" reminder will not help.
  • The cashier never gets fixed. If many deposits are abandoned on one method or bank, the problem is the payment, not motivation.
  • A message the next day. A day later the player has already deposited elsewhere or changed their mind.
All glossary terms