Bonuses

Promo code: offer and source in one code

Promo code (bonus code) is a code a player enters at registration or deposit to get an offer. It also shows where the player came from: an affiliate, an influencer or a specific mailing.

Yevhen SychovOctober 2026

What it is for

  • Attribution: an influencer, a streamer or an offline event where there is no tracking link. The code shows whose player it is.
  • An exclusive affiliate offer: better terms than standard, only for that affiliate's audience.
  • A targeted campaign: a code in an email to one segment, so the offer does not reach everyone.

What limits to set

  • One code per account, address and device.
  • An expiry date and a cap on redemptions.
  • A segment: new players, a specific country or players from a mailing.
  • All bonus terms: deposit, wagering, expiry, max cashout.

Common mistakes

  • One shared code with no limits. It ends up on bonus hunter forums, and the offer reaches the wrong audience.
  • A code without tracking. A month later nobody can tell which affiliate or campaign brought the players.
  • No expiry. Old codes keep working for years on terms that stopped being profitable long ago.

How to measure

Each code gets its own report: redemptions, first and second deposits, NGR and bonus cost for players with that code. An influencer code with a hundred redemptions and no second deposits costs more than a code with twenty redemptions after which players stay. The code also helps with attribution when there is no link.

All glossary terms