Why it is given
- At registration: to let players try the product without risk and lead them to a first deposit.
- For deep churn: the player has not logged in for a long time, and it is too early to ask them for a deposit. A no deposit bonus brings them back into the product.
Active players who deposit on their own do not need a no deposit bonus: for them it is a pure cost.
How to protect it
- Max cashout: for example, no more than €50 from the bonus. Without it, a no deposit bonus becomes a lottery paid for by the casino.
- High wagering: usually x35-x40 on the winnings.
- Identity check before withdrawal and a rule of one bonus per person, address and device.
- An activation window of 72 hours or more for inactive players: they do not log in every day.
What it costs
Most no deposit bonuses never reach a withdrawal: the balance runs out during wagering. The cost comes from a few big wins, so the max cashout matters more than the bonus size. You can calculate it in the bonus cost calculator in no deposit mode.
Common mistakes
- No max cashout. One big win wipes out the economics of the whole campaign.
- A no deposit bonus open to all, with no checks. Multi-accounters find it fast.
- Judging it by bonuses handed out. Measure deposits after the bonus against a control group.