Formula and example
What they cost the casino
The expected win from the spins is close to the face value multiplied by the game's RTP. But winnings usually arrive as bonus money with a wagering requirement, and only part of them turns into real money. Without wagering, free spins cost the casino almost the full expected win.
The exact cost, taking player behaviour into account, is calculated by the bonus cost calculator in free spins mode.
How many spins and what bet
Psychology matters more than face value. 100 spins at €0.10 look more generous than 10 spins at €1, even though the face value is the same.
- Regular players: lots of spins at a small bet. Check the game's minimum bet: not every slot offers €0.10.
- VIP: from 50 spins at €0.50-1. What matters to them is a bet close to their usual play.
How to award them
- All spins at once. Free spins spread over several days annoy players and get lost.
- A game that suits the player: a slot from their favourite provider, or a similar one, available in their country.
- All terms in the offer: the game, the spin bet, wagering on winnings, the win cap and the expiry.