What it costs
Expected cost of wager-free spins = face value x game RTP100 free spins at €0.10: a face value of €10, and at 96% RTP the casino pays out €9.60 in real money on average.
With wagering, only part of the winnings becomes real money, without wagering almost all of it does. That is why such an offer is made smaller in face value than a regular one.
Why give it
- Trust: the player understands the offer without reading the terms.
- A strong hook in reactivation: the win can be withdrawn at once or played on.
- For VIPs and high rollers: wager-free cashback is predictable and carries no risk of a big win on bonus money.
Win cap
Wager-free spins need a max cashout: otherwise a rare big win wipes out the economics of the whole campaign. State it in the offer next to the game and the spin value.
Common mistakes
- The same face value as a bonus with wagering. The cost of the offer grows several times over.
- No cap on free spins in a volatile game. A single win makes the campaign unprofitable.
- Judging by the number of offers issued. Look at deposits and NGR after the offer against a control group, as with any bonus.