UA
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ENHow it works
The provider supplies a ready-made casino: licence, platform, games, cashier, and often KYC, anti-fraud and support. The operator brings the brand, the traffic and the work with players: marketing, CRM, VIP. In return, the provider takes a share of revenue, usually a percentage of GGR or NGR, and often a launch fee.
The licence holder answers to the regulator for the brand. That is why the licence holder sets the rules: open markets, payment methods, bonuses, player checks. After a serious breach it can shut the brand down.
White label or your own licence
| White label | Turnkey and own licence | |
|---|---|---|
| Launch | faster: the licence and platform already exist | slower: licence, payments and contracts are on you |
| Entry | cheaper | more expensive: licence, lawyers, compliance team |
| Revenue | the provider takes a sizeable share | a platform fee, the rest is yours |
| Control | the provider sets markets, cashier and rules | decisions are yours within your own licence |
| Risk | the brand depends on the provider's licence and decisions | you answer to the regulator |
Turnkey is a ready-to-run platform without a licence: the technology is rented, while the operator builds the licence, payments and compliance itself. White label often serves as a first step before your own licence.
What to check in the contract
- Provider's share: of GGR or NGR, which deductions apply, whether there is a minimum payment.
- Markets: which countries are open, which bonuses and advertising channels are allowed.
- Player database: who owns it and whether it can be transferred when you move to your own licence.
- Timelines: KYC, withdrawals and replies to complaints. Slow checks on the provider's side hurt your retention.
Common mistakes
- Calculating LTV on the full NGR. The brand keeps NGR minus the provider's share, and acquisition cost is compared only with that amount.
- Not planning the exit. Without a clause on the player database, the move to your own licence starts from scratch.
- Leaving compliance to the provider. The licence belongs to someone else, but CRM exclusions, responsible gambling and fair bonus terms remain your job.