VIP and loyalty

Loyalty programme tier: the status and what it unlocks

Tier (VIP level) is a step in a loyalty or VIP programme: bronze, silver, gold and above. It is earned through play or value over a period, and each tier unlocks better terms. What matters in tiers is not the gifts but visible progress.

Yevhen SychovOctober 2026

What earns a tier

  • Points for bets: for example, 1 point for every €10 of real-money turnover.
  • Value over a period: NGR or theoretical win over 30 or 90 days.

Points are easier to explain to the player. Value is more accurate for the casino: it does not reward play on low-margin games on a par with slots. The two are often combined: the player sees points, while value counts for moves to the top tiers.

What a tier gives

TierExample terms
Entry tiersa level-up bonus, small cashback
Middle tiershigher cashback or rakeback, faster withdrawals
Top tiersa personal manager, higher limits, gifts and events

Downgrades

Tiers are reviewed over a period: if the player stops playing, they move down. Do it gently: a warning in advance and a grace period to keep the status. An abrupt downgrade of a VIP player looks like a punishment and speeds up churn.

Common mistakes

  • The first new tier is too far away. The player should reach it in the first weeks, otherwise the tier ladder does not motivate.
  • Progress is not visible. The progress bar to the next tier should be in the player account and in emails.
  • Rewards are not counted. All tier bonuses are part of Bonus Rate.
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